The five year deal with the MMA organisation includes a number of marketing activations and sponsorship opportunities that the CBD and hemp supplier said will create and enhance the visibility of its brand and products globally
PLC () () said it signed an exclusive five year, multi-million-dollar global partnership deal with the (UFC), the world’s premier mixed martial arts organisation and the largest Pay-Per-View event provider in the world.
The cannabidiol (CBD) and hemp product supplier said the agreement will commence on June 1 and includes a number of marketing activations and sponsorship opportunities and will also allow Love Hemp to access UFC’s physical and digital assets as well as marketing opportunities including usage of UFC trademarks, logos and brands.
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Love Hemp said it believed the deal will create and enhance the visibility of its brand and products globally as well as provide a platform to gain global recognition.
“This is a very exciting accomplishment for our company. We believe that the marketing opportunities this relationship provides can put Love Hemp in the top tier of major international CBD brands. We intend to use UFC’s global reach to position Love Hemp as a trusted, premium CBD brand which we will begin to roll out globally over wider markets”, Love Hemp chief executive Tony Calamita said in a statement.
“Love Hemp is looking forward to working with UFC over the next five years, and beyond. This partnership kickstarts our strategy aimed at cementing Love Hemp as a globally recognised brand”, the CEO added.
The company’s shares were trading at around 7.8p in early deals on the Aquis Exchange on Tuesday.
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