Real Luck Group offering the chance to get into esports betting at level-one

• One of the few pure-play names in the esports betting market
• Luckbox subsidiary offers legal, real-money betting, live streams and statistics on 13 esports on desktop and mobile
• Isle of Man gaming licence, one of the best from a player-protection perspective

What Real Luck Goup does:

Ltd ()  (OTCQB:LUKEF) which trades as Luckbox, offers legal, real-money betting, live streams and statistics on 13 esports on desktop and mobile and is one of the first movers in the esports betting market and one of the few pure-play names.

Luckbox was built from scratch by a team led by ex-chief executive Quentin Martin, a former top-ranking professional cardplayer and esports gamer in the UK and Canada. He and two ex-colleagues from Canada’s Pokerstars together co-founded Luckbox in 2018 and soft-launched a live product in spring 2019.

The esports betting website and app are licensed by the Isle of Man, which from a player-protection perspective is one of the best gaming licences in the world, and currently accepts customers from about 80 territories globally.

With Generation Z more likely to watch computer games than traditional sports, esports is becoming ever more mainstream and even before the coronavirus (COVID-19) pandemic was predicted to be facing the highest growth potential of any sport.

Luckbox has seen first-hand the spike in players moving from betting on sports to betting on esports in 2020 and has managed to lock up around 75% of its customer gains.

listed on the Toronto Venture Exchange In December 2020, which followed on from a CA$6mln funding round from investors in the summer of that year.

How is it doing:

Since listing at the end of 2020, Real Luck Group has been very active, not least in the board room.

On May 7, the company announced that Thomas Rosander, formerly its chief customer officer, had been promoted to be chief executive officer of the company and also to its board of directors. Rosander replaced Quentin Martin who the company said voluntarily stepped down as both chief executive officer and a director.

Prior to joining the company on February 8, 2021, Rosander – an experienced igaming executive – held positions as chief executive officer of Dunder Casino, chief product officer at Mr Green Online Casino (acquired by William Hill in 2019), and section head Business Intelligence at bwin (acquired by Entain, formerly GVC Holdings, in 2016). He was also engagement director and business intelligence director at global game developer Electronic Arts.

In January, Real Luck had unveiled a flurry of other leadership additions that followed on from its merger with Elephant Hill Capital Inc the previous month. The company named Ran Kaspi as its new CFO. The former CFO of drone safety company ParaZero Ltd, Kaspi has also served as finance director of Global-e, a European provider of international e-commerce solutions. He also brings substantial online gaming experience following almost six years at 888.com, an online casino and poker company, where he led the economic and performance team.  

Real Luck also added three new independent directors to its board:  Drew Green, CEO of custom men’s dress clothes company Indochino, will serve as Real Luck’s chairman; Maruf Raza, the national director of public companies at the accountancy firm MNP LLP; and  Lloyd Melnick, general manager at VGW Holdings Ltd and non-executive director at Blackstone-owned Murka Games. The company also named Jo-Anne Archibald as its new corporate secretary.

And on February 22, the company said it had appointed Nevzat Ucar as its new head of content. Before joining Real Luck, Ucar served as head of content for Red Bull and has also held roles as head of video and broadcast for Riot Games and art director for FOX International Channels.

Real Luck also moved to add significantly to its coffers in February via an oversubscribed offering of 14,837,317 special warrants at a price…