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David Cannington, Co-Founder of Nuheara – Interview Series


David Cannington is the Co-Founder  & Chief Marketing Officer of Nuheara, a global leader in smart earbuds and personal hearing devices which use machine learning to change people’s lives by enhancing the power to hear.

Could you give a brief overview of Nuheara?

Our team at Nuheara greatly admires the work being done by The National Acoustic Laboratories (NAL). NAL-NL2 is a non-linear procedure that has traditionally been used for the prescriptive fitting of hearing aids. NAL-NL2 is currently licensed to major international hearing aid companies and audiology equipment manufacturers and is used to fit more hearing aids worldwide than any other system. Despite that, the number of hearing aids is insufficient to meet the needs of the number of people with hearing loss.

The World Health Organization just reported that over 1.5 billion people currently experience some degree of hearing loss, which could grow to 2.5 billion by 2050. In addition, 1.1 billion young people are at risk of permanent hearing loss from listening to music at loud volumes over prolonged periods of time. An estimated US $1 trillion is lost each year due to our collective failure to adequately address hearing loss.

Technology has the potential to catalyze solutions for this group of people who need assistance. A 2020 survey of 644 adults 55+ by SeniorLiving.org revealed that more than 38% of older adults with hearing loss who don’t use hearing aids labeled cost as the biggest reason for avoiding the devices. With both cost, stigma and the inconvenience of having to visit hearing a hearing professional office to fit a hearing aid the need for affordable and accessible solutions is even greater for the +30M people in the USA alone who could benefit.

That’s the primary reason why Nuheara developed the Ear ID™ personalization system using NAL-NL2 machine learning algorithms. This system allows the consumers to assess their hearing well-being from the comfort of their home and enable their personal hearing experience to adapt to their environment.

Could you share the genesis story behind this startup?

My co-founder Justin Miller and I previously worked together at Sensear, a company that makes smart hearing solutions for industrial workers. It’s there we realized how much more the consumer market needed smart, savvy solutions to address the unserviced needs of people with mild to moderate hearing loss problems.

In 2015 we set out to address with problem with Nuheara. With our first crowdfunding campaign in 2016 which raised AUD$1M, we had success generating interest in our original truly wireless earbud named IQbuds, which we shipped to users in over 80 countries worldwide.

We went on to build subsequent award-winning product generations. IQbuds BOOST was our product that introduced NAL-NL2 and Ear ID™, our proprietary and innovative process for calibrating the personalized hearing experience. IQbuds BOOST won awards from tech magazines like TWICE.

Our 3rd generation IQbuds² MAX, launched at CES 2020 and went on to win multiple global innovation awards. These include Australia Financial Review BOSS for Best Product Innovation, BBC Science Focus for Best Wireless Earbuds, and Men’s Health for Best Workout Headphones, among others. Most significantly IQbuds² MAX was recognized by TIME in the Top 100 Inventions of 2020.

Could you define and describe what Augmented hearing is?

Augmented hearing is simply the ability to blend your physical sound world with your digital audio world and create a truly bionic hearing experience. With Nuheara’s products, users can personalize the control they have over their hearing and audio experience. Using advanced Digital Signal Processing technology and functionality controls like Focus, SINC (Speech in Noise Control) and World EQ, users can adjust their sound environment to blend with their audio world. The wearer can personally select how much world sound comes through or how much is filtered out, and the…



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