Love Hemp Group PLC re-signs UFC welterweight champion as brand ambassador
The CBD firm’s deal with Kamaru Usman follows the signing of an exclusive five-year partnership with the UFC
PLC () () said it has re-signed the ’s (UFC’s) current welterweight champion, Kamaru Usman, as a brand ambassador for the company for another year.
The cannabidiol (CBD) and hemp product group said it has been working closely with Usman for the last several years to help promote its goods and to provide the champion with products that will aid recovery and performance.
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Love Hemp’s deal with Usman follows the signing of an exclusive five-year partnership with the UFC which carries a multi-million dollar price tag.
“We are pleased to continue our work with Kamaru Usman, a well-respected and incredibly successful athlete. Love Hemp is committed to expanding its global presence and this partnership, along with the UFC sponsorship agreement, are important steps in facilitating this roll out,” Love Hemp chief executive Tony Calamita said in a statement.
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