Awesome: Virgin Atlantic ASMR Video

With the lockdown in the UK slowly easing, Virgin Atlantic has just published some ASMR videos that avgeeks will love. I kind of love the way Virgin Atlantic describes this, so let me just quote the announcement directly:

With lockdown slowly easing, we’re tantalisingly close to being able to travel again. For most people its been over a year since they stepped onboard a plane to somewhere sunny and hot and 67% say they’re looking forward to getting back on a long haul flight. We want to remind them of exactly what they’ve been missing and it’s often the little things. Like the safety demonstration, or the pilots PA, and of course – the tinkling sound of the drinks trolley coming your way.

Virgin Atlantic has used ASMR techniques to create a couple of videos. For those of you not familiar, here’s how that’s described:

Autonomous Sensory Meridian Response (ASMR) is a phenomenon where a person gets a tingling sensation, often starting on the scalp and moving down the neck and spine. This physiological response can be triggered by a number of sights and sounds including whispering, isolated sounds such as tapping and beautiful or ‘oddly satisfying’ imagery.

First there’s a three minute video with some of the highlights, from the sound of a check-in agent flipping through the pages of a passport, to the sound of boarding announcements, to the sound of a safety demonstration, to the sound of a bottle of champagne being opened, to the sound of clotted cream and jam being spread on a scone (“skon”).

Then there’s an hour-long video which has much of the same, but also features beautiful views from above the clouds, as well as engine noises, which so many people have missed while flying less over the past year.

This is so well done, and I totally love it. I’m currently playing the engine noises in the background while writing this post, and if I had a TV I’d probably put it on there for the sound and imagery.

Well done, Virgin Atlantic!