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Naked Wines PLC unveils new CFO as former finance boss takes helm of UK business


Shawn Tabak will join the wine retailer from December 7, replacing current CFO James Crawford

Naked Wines PLC (LON:WINE) said it has appointed Shawn Tabak as its new chief financial officer who will join the company on December 7.

The AIM-listed wine retailer said Tabak’s appointment follows its previous announcement that its current CFO, James Crawford, has been appointed managing director of its UK business.

WATCH: Naked Wines PLC sees increased sales momentum pushing into the autumn season

Crawford will hand over CFO duties to Tabak in December and step down from the board on December 31, at which point Tabak will be appointed to the board.

Tabak previously served as vice president of finance at Upwork Inc, the world’s largest work marketplace that connects businesses with independent talent. The new CFO also previously worked at KPMG in the US and Australia across a range of audit and transaction services roles.

“I’m delighted to join the team at Naked Wines, a company that’s disrupting the wine industry for the benefit of consumers and independent winemakers. This is an exciting time as the company’s differentiated business delivers superior value to wine consumers in a large and growing online wine market, and I look forward to working with this strong team to create value for customers, employees, and shareholders”, Tabak said in a statement.

“I’m delighted that Shawn will be joining Naked and am excited about partnering with him to deliver the next stage in Naked’s growth. Shawn’s deep understanding of driving growth through a focus on customer economics and cohorts makes him ideally suited to the role at Naked. Additionally, his understanding of the US market will be highly valuable and recruiting this role in the USA, our largest market, is another key step in our transition from British start-up to a US-led global pureplay”, added Naked Wines chief executive Nick Devlin.

“I’m also delighted to be working with James in his new role and given his history with Naked he will hit the ground running. James has guided the business through many challenges as a start-up and through its growth story and he will now continue to grow our UK operations in his new role as UK MD”, the CEO said.

Shares in Naked Wines were 1.1% lower at 477p in early deals on Tuesday.



Read More: Naked Wines PLC unveils new CFO as former finance boss takes helm of UK business

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